JimHunter's Blog - Crossover Concept Ill-Advised, Counter Productive

Crossover Concept Ill-Advised, Counter Productive

Crossover Concept Ill-Advised, Counter Productive

By: JimHunter OffLine

On: 9/11/2009 1:36 PM

Posted To: Grand-Am

NASCAR Vice President of Corporate Communications Jim Hunter weighs in with a special blog that addresses a competitive concept being proposed by a rival of the Grand-Am Rolex Sports Car Series.

Every once in a while, the hair on the back of my neck stands up when someone’s remarks about NASCAR or Grand-Am seem to be hitting below the belt.

There’s some misleading chatter coming from another sanctioning body in recent weeks which prompts me to get on my Grand-Am soapbox.

Just because I spend a majority of my time on NASCAR’s many racing divisions, it doesn’t mean I’m unaware of what’s going on in American road racing. The other sanctioning body has come upon hard times and is hoping to cannibalize Grand-Am.

Grand-Am, from my point of view, is the best thing to happen to sports car racing in this country in several decades.

Granted, I’m biased, but it’s certainly no secret road racing and sports car racing in America has had more ups and downs than the Scream Machine at Six Flags Over Georgia over the past 50 years or so. Manufacturers have been in and out, dictating self-serving rules that eventually whittle the competition down to nothing. It has happened more than once in sports car racing.

That’s why the Grand-Am Series was formed 10 years ago. It was formed by a group of folks who wanted to put some stability into the sport, and they have.

Hopefully, idle promises won’t be enough to sway Grand-Am’s loyal teams to take a chance on such an ill-advised crossover that harkens back to the days of past failures in sports car racing.

Grand-Am was developed on the premise that teams would come into the series and race without having to invest fresh capital each year for equipment. This product and class stability has allowed Grand-Am to retain stalwart teams and also attract new ones each season.

The Daytona Prototypes were conceived with three goals in mind. They were designed to be safe, using a very strong roll cage design and a closed top.

They were designed to be low cost, easy service, easy to fix after crashing. Varied parts suppliers are readily accessible.

In addition, the prototypes were designed to be fun to drive and race for a broad range of drivers and teams.

Grand-Am participants know exactly what to expect. Grand-Am officials have consistently balanced the technical package so that multiple chassis constructors and engines win races. Grand-Am also has rules to balance the performance of pro teams with those that include a gentleman racer. In fact, Grand-Am has had gentleman racers win races overall every year.

The other sanctioning body I referred to is the American Le Mans Series, which has apparently created a hodge-podge rules package to further add to the confusion of participants and fans alike. It is certainly disappointing to see a group or a series that billed itself as world class to use such a misguided approach.

History tells us that is not a very good business model. Modifying class rules to sweep all available race cars onto the grid has taken place many, many times, unsuccessfully I might add, and has never produced any lasting results.

There are always significant differences between classes being merged and there are always significant costs to change from existing configuration to proposed configuration. Speeding up one group or slowing down one group is going to cost one of them money, probably both. Slowing up existing GT2 cars will cost somebody money, which actually wastes a year of development by GM, Mazda, BMW and Porsche.

To require people to spend significant money on a band-aid, short-term solution is an ill-conceived approach for a hard-pressed racing industry during these difficult economic times.

Grand-Am’s foundation is solid. Its goals remain clear – close competition – lots of passing – exciting racing – a broad array of drivers – combining to present the best sports car racing in North America.

Grand-Am will be well-served to stay its course and disregard the calculated misinformation and propaganda being circulated to undermine Grand-Am’s success.

Comments:

PhillyBill said:

Count me among the road racing fans who just can't get interested in oval racing (although I've tried).  No fan of NASCAR, and wary of their role in Grand-Am, I have to say there's a lot to like about this series.  They're doing a lot of things right: drawing on the rich tradition as displayed on the broadcast this weekend; featuring the driver personalities; and putting on some great racing.  I attended last year's race at NJMP and even though the weather was awful, the show was great. 
The open paddock access is fantastic.  For every fan to have unrestricted access to the garage area, walk among the transporters, dodge the carts and cars running around, is a terrific experience.  I almost hope they don't get so successful that they've have to pull that back.  It depends on fans being responsible and not abusing the privilege, and most road racing fans are smart enough not to bother the teams when they're busy.
Anyhow, great race this weekend, great broadcast on SPEED, and I'm looking forward to the season!

2/1/2010 8:03 PM

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Woodse said:

My passion is watching road racing. I have no interest in watching taxis' turn left. CART was a great venue then came some guy named Tony with an ego and he ruined that league. Grand Am management/ competitors appear to be gentleman.
1/30/2010 5:39 PM

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ray cer x said:

FAF...
I guess the truth hurts no matter WHO tells it to you!

Hunter has the right to defend his product, just as Atherton does. The difference is that that Hunter has the guts to say out loud what Atherton chooses to say on the "sly."

"World Class" The motto that seeks to denegrate any other American sanction.

The very inference that the International participation and close competition of GA road racing is anything LESS than world class is a cheap shot, autorized by Atherton and his minions a few years ago.

What did Hunter say that was NOT true?

People get their noses bent out of shape over the TRUTH. The truth comes hard to those who live their partisan lives behind rose-colored glasses. The truth is remains that the US is not some sportscar utopia. It remains that those who wish to race sportscars in this country do it primarily on their own dime. If the sanction they race with does not respect that, and place that FIRST, extinction is not only a possiblity - it is sure to become a certainty.

X

11/30/2009 4:11 PM

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mikevor said:

Short and sweet!
I have been to Many NASCAR races and Many Grand AM races. You get treated like Your trying to stab the President  at NASCAR races. At Grand Am races your treated like your Father or Brother are racing. That is the PROBLEM!!!!
10/9/2009 9:12 PM

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AndrewWhite said:

Well, I'm not a rich executive racer dude or movie star. I'm just a fan of racing and a small time drag racer and land speed racer.
Nascar is the word people equate with corporate takeover of racing and epic failure of a race series in every way except merchandising and marketing.
The core of racing in Nascar has been lost in the shuffle. I'm not sure if I can enumerate the number of people who have given up on it, especially here in Nascar country (SE U.S.).

I just discovered Grand Am racing and want to run and tell all my gearhead friends about it. In fact, I grabbed the remote at my in-law's house yesterday and held the TV hostage while the Pontiac/Porsche duel played out at Utah. I'm a fan now.

As mentioned, I'm just a regular guy (a freelance writer) and can't afford to join the fun. But, it's fun to watch. And, that's what the world needs more of in motorsports.

Any road race series that co-brands with Nascar is setting their series up for failure. I agree with your thesis and hope that Grand Am racers will stay put and keep on keeping on for the fans who will increase. Where else are we going to go for real road racing by professionals?
9/20/2009 8:35 PM

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ErnieKO said:

While Jim is obviously biased toward his brand, I think he, and more importantly GrandAm gets it. Right now I really love their product. I fell for sportscar racing as a kid in the 60's when Ford stormed Le Mans. I was an American kid cheering for an American brand. But I fell for the whole thing...international competition...exotic brands mixing it up with household names...and the freedom to try new and different strategies, even on a budget.   

I watch ALMS, enjoy the racing, but it now has an annoyance factor. First an entire season where the P2 might beat the P1's. Honchos playing with the formulas, and mucking them up? I absolutely loved their wonderful mix of Ferrari/Porsche/ Astons/alongside the Vettes, etc. but that is fading. I love to see the Panoz entrepreneurism, but will they really contend?  They have great racers, but not always great racing. My guess is that politics rule, and fans are just the cash cows.  The mucking with classic GT 1 and 2, in favor of the green challenge may make Al Gore happy, but I have not seen him at a race. I can't figure out who to cheer for in that one.

As formulaic as it can be, NASCAR at least gets that things need to stay interesting, including the competition-engineering of the track. There is nothing like that "2nd groove". IRL has a lot going for it, but could also use an infusion of scenarios. The Honda/Dallara/Firestone fix makes it sort of the IROC for open wheel cars. Its "purity" (driver vs. driver) takes a bit of interest away. I miss the old "bragging rights" w/  Boss/Z28/RT's slugging it out. Street Tuners and Grand Sports have something for lots of us fans.  

Grand Am is all over ALMS right now, but competition is good. The market will help decide. 
9/19/2009 10:24 PM

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jtownsend said:

Jim up to a few years ago american sports car racing and road racing has struggled to attract new fans. When JC France was on Grand AM weekly a few weeks ago they (radio host) said that NASCAR would bring a few more marketing dollars to table. If they spend it properly and keep the series fan friendly . Last May the wife and I were at Lunga Seca we talked to Tracy Krohn and other drivers and owners spent some time in the Crawford garage, then got our lawn chairs and cooler went up the hill and saw a good race. Can't do that at a ALMS event (talk to Dr. Who from Audi not a chance, walk into Flying Lizard to vist with mechanics not going to happen. Put some ad dollars into the  relaxed fan friendly nature of the series and they will come
9/15/2009 4:38 PM

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FAF said:

"And since when does a Vice President for Corporate Communications write a blog whining about how their competition is trying to hurt them? "

When your back is against the wall.



9/12/2009 8:44 AM

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csadn said:

Heck, Mr. Hunter -- I've ben trying to explain this to people for *thirty years* (and I'm 36).

What Apologists for Lame Motor Sports are doing here is what CART tried to do to the IRL -- with the same success, one hopes.... >:)
9/12/2009 2:50 AM

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ferrarikiller said:

Jim,
I'm a racing fan, I attend, watch and follow both Grand Am and ALMS races.  Let's face it, both series are facing hard times as demonstrated by the car counts on both grids.  Racing fans will not be confused by the ALMS rule changes.  According to the demographics you use in your marketing publications race fans are generally well educated, I think we'll be able to understand what we are watching.

As far as instability in rules, Grand Am seems to change the equivalency formula on a weekely basis.  And how is it that a tube frame Mazda RX-8 is in the same class as a GT3 Porsche?  I understand and appreciate what Grand-Am is.  The problem with keeping rules too stable is that your series becomes stale, and while this works for nascar, road racing fans expect more.

And since when does a Vice President for Corporate Communications write a blog whining about how their competition is trying to hurt them?  This is racing, dig deeper and beat them by putting good product on the track.  ALMS gets it and if you are truly the voice of Grand Am, you don't.
9/11/2009 9:38 PM

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